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A Week of Important Observations: 3 & 4
This week we are looking at 10 fundamental marketing principles that will provide a basis for consistent and successful marketing efforts. Today’s two principles are perhaps the most important of those...
View ArticleDifferentiation
Travel agents putting together a marketing plan for their travel agency are sometimes stymied by the concept of differentiation. In essence, differentiation is that collection of key attributes that...
View ArticleSizing Up Your Competition
Here’s the bad news: you have more competition than you think. Here’s the good news – you can effectively compete. In fact, competition keeps us sharp and aware of the environment in which we...
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